The first magazine I have looked at is this edition of Rolling Stone, featuring Brad Pitt. I have decided that the readers of this magazine could again be male or female; the men reading to see what his new film is and whether they they will like it, the woman may read it as they see Brad Pitt as a sex symbol and he is a A-list celebrity. He is also married to Angelina Jolie, so woman may be interested in gossip and little snippets of information that they pass on to their friends. Overall, I do believe that men will have a stronger preference to buy this magazine, however, I don't think there will be much of a difference. The reason I believe men will be more likely to read this is because I believe that music magazines appeal more to a man, whereas fashion magazines would likely top a woman's interest. I believe that in terms of a relationship, it could be for people in or not in one, even marriage potentially as there is quite a mature theme of politics and culture throughout this magazine. I believe a lot of people who read Rolling Stone will be students so when they are reading the political statements, it would be wise to talk in favour of these people to make sure they are satisfied with their product.
The second magazine I looked at was an issue of Now
and I think that the reader would eat a healthy cereal such as Special K because
different diet ideas are included in the magazine. In this celeb obsessed world, there is a pressure on young females to meet stereotypes of what beauty is and unfortunately for those that love their food, it is labelled 'size 0'. I think that they are women
of different ages because of this as men don’t tend to care about their weight
as much as women. I think that the reader would probably drive a car and live in
houses rather than student accommodation because I get the impression that they
are older. I think that the reader would drink a variety of things and would
probably favour water because of the diets featured in the magazine. The TV
shows that they would read would be ones like X Factor, The Only Way Is Essex
and Big Brother because these are sell lines featured on the front cover. The
music they would listen to would be from the Pop genre and would include JLS, Cheryl Cole, Take That and N Dubz because these are some of the bands of celebrities from
bands featured on the cover. The reader could possiblt do swimming becayse there
is a picture of a celebrity on the beach on the front. They could be either
single or in a relationship or married. I don’t think any relationship status is
apparent. They probably go on holiday to places abroad such as Spain and Turkey Sunderland like
Rush, Glass Spider and Liquid.
I think that the main
audience of NME magazine quite young, starting at around 16 and continuing until the
late 20s, and are obviously people who like indie/alternative music. Therefore I
think that their kind of breakfast may be something quick and easy such as toast
or a breakfast bar, as they would be typically going to college/uni early and
would probably be in a rush, so a fast breakfast is what they would be looking
for. Either that or they don't eat breakfast at all, which is more than possible.
Their choice of transport
would probably be public transport such as the bus or metro/train, as a lot of
the readers are students who either don’t have their licence yet, or can’t
afford a car alongside their university fees. If they do have a car, I would
imagine it would be pre owned and not exactly in its prime, unless they are from a
wealthy family. In that case I think that they might have a vintage car, or a
car which is unusual and individual, which is relevant to the magazine’s
genre. An example of this would be a mini- the kind on the Italian Job, something suave and British... The middle-class car with the working-class look.
Their accommodation varies
considerably, as a large majority of the readers may still live at home with
their parents if they are young or can’t afford to move out yet. Another portion
of the readers may live away in a university hall with peers while they do their
degree. Furthermore, some readers could have their own flat, or even a house,
however I think that only a very small amount of NME’s readers would have their
own house.
I think that readers of NME
drink anything that is quick and convenient to keep up with their busy
lifestyle. I also think that they may try and drink things that are cheaper, to
keep their budget under control and save their money for more important things
such as clothes and gig tickets. These drinks could include fizzy pop and energy
drinks. I also think that the readers would drink a lot of alcohol, as students
make up the majority of the readers, and they are renowned for going out and
getting drunk on a weekly basis.
I think that some of the TV
shows they might watch include various programs on the indie/rock music channels
such as documentaries on certain bands, and chart shows. I also think that the
readers may watch shows such as Two and a Half Men, The Inbetweeners and other American and English comedy shows aimed at a younger audience as the content is relevant towards them.
Obviously, the readers of
NME like a certain type of music, and that is indie/alternative/rock music. They
probably wouldn’t like generic pop music, and would tend to steer towards bands
rather than individual artists. This is because most readers of NME are very
appreciative of instruments and live music; therefore bands fit their needs much
more than the likes of ‘Girls Aloud’ or ‘The Saturdays’. They also like artists
who aren’t as well publicised as others; bands which are ‘up and coming’ and
aren’t in the public eye because they either haven’t made it yet or don’t cater
to a larger audience.
Their favourite meal is
probably something along the lines of a McDonalds or a pizza, as they are young
adults who are after quick and easy meals which they can either cook themselves
or pick up from a fast food restaurant. The readers also probably prefer junk
food to healthy food, and would therefore choose a fatty, sugary meal rather
than a nutritious one.
One of the main (and only)
sports that I think the readers of NME would watch would be football. This is
because I feel that NME is probably more popular with men, who typically watch
and/or play football. The majority of the male readers probably only watch
football on the TV or have a season ticket to their favourite team’s league, and
wouldn’t tend to play for a team.
I doubt many readers of NME
are married, however a small minority may be. I think that the majority of
readers are either single and enjoying their younger years, or are in a short
term/casual relationship with someone their age, who is interested in the same
things as them, such as music, fashion and career.
Although it isn’t quite a
holiday, a large and popular festival takes preference over a holiday abroad for
readers of NME. For example, a lot of the readers probably go to Reading/Leeds
festival, which can and usually does cost the same amount of money as going
abroad, and would therefore be instead of a holiday. This is because readers of
nme are obviously interested in rock/alternative music, which is the main genre
at many large festivals, and are students who want to have a good time, drink a
lot of alcohol and see some great bands.
I doubt very much that
readers of nme vote at all, as they are young and concentrating on what they
believe to be the more important things in life such as music, education and
having a good time. They are probably quite rebellious, as don’t care at all
about government issues and who is running the country, purely because they
don’t want to. There will, however, be a lot of people who do vote and those people will more than likely vote the party that offers the most to students in terms of financial and cultural gain. For example, the students in the last election mainly voted Liberal Democrats... Sort of worked against them in the end, though.
Finally, I think that
readers of nme would tend to go to local pubs with crowds of friends to have a
pint and a laugh. I doubt they would go to clubs which play
dance/rave music as it wouldn’t appeal to them and wouldn’t be the kind of situation they feel most comfortable. They would attend local gigs on a regular basis, because they may be in
a band, and more than likely know someone who is. They may also be seen in
modern, cool bars in the heart of the city enjoying the night life with crowds
of friends. In Sunderland, I believe that the kind of people that would read NME would go to Independent, which is a small local music venue.
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